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Why Pricing Your Housz Right Is Essential

In today’s real estate market, setting the right price for your housz is one of the most valuable things you can do.

According to the U.S. Economic Outlook by the National Association of Realtors (NAR), existing housz prices nationwide are forecasted to increase 4.7% in 2020 and 4.1% in 2021. This means experts anticipate housz values will continue climbing into next year. Today, low inventory is largely keeping prices from depreciating. Danielle Hale, Chief Economist at, notes: “Looking at the sheer number of buyers, low mortgage rates, and limited sellers, the strength of home prices–which are now growing at the highest pace since January 2018–makes sense.” When it comes to pricing your home, the goal is to increase visibility and drive more buyers your way. Instead of trying to win the negotiation with one buyer, you should price your house so that demand is maximized and more buyers want to take a look.

How to Price Your Housz As a seller, you might be thinking about pricing your housz on the high end while so many of today’s buyers are searching harder than ever just to find a housz to purchase. You’re thinking, higher price, greater profit, right? But here’s the thing – a high price tag does not mean you’re going to cash in big on the sale. It’s actually more likely to deter buyers and have them looking at the houszes your neighbors are selling instead.

Even today, when the advantage tips toward sellers because there are so few houszes for sale, your housz is more likely to sit on the market longer or require a price drop that can send buyers running in the other direction if it isn’t priced just right.

A Trusted Real Estate Professional Will Help It’s important to make sure your housz is priced correctly by working in partnership with a trusted real estate professional. When you price it competitively, you won’t be negotiating with one buyer over the price. Instead, you’ll have multiple buyers competing for the home, and that’s what ultimately increases the final sale price.

The key is making sure your housz is priced to sell immediately. That way, it will be seen by the most buyers. More than one of them may be interested, and your housz will be more likely to sell at a competitive price.

Bottom Line If you're thinking about listing your housz this fall, let’s discuss how to price it right so you can maximize your exposure and your return.

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