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Why a Real Estate Professional Is Key When Selling Your Housz

With today’s real estate market moving as fast as it is, working with a real estate professional is more essential than ever. They have the skills, experience, and expertise it takes to navigate the highly detailed and involved process of selling a housz. That may be why the percentage of people who list their houszes on their own, known as a FSBO or For Sale By Owner, has reached its lowest point since 1985 (see graph below):

Here are five reasons why selling with a real estate professional makes more sense, even in today’s hot market:

1. They Know What Buyers Want To See Before you decide which projects and repairs to take on, connect with a real estate professional. They have first-hand experience with today’s buyers, what they expect, and what you need to do to make sure your housz shows well. If you don’t lean on their expertise, you may spend your time and money on something that isn’t essential. That’s because, in today’s low-inventory market, buyers are willing to take on more of the renovation work themselves. A survey from Freddie Mac finds that: “. . . nearly two-in-five potential houszbuyers would consider purchasing a housz requiring renovations.”  A professional can help you decide what you need to tackle. It’s not canned advice you could find online – it’s recommendations specific to your housz and your area. 2. They Help Maximize Your Buyer Pool Today, the average housz is getting 4.8 offers per sale according to recent data from the National Association of Realtors (NAR), and that competition is pushing prices up. While that’s promising for you as a seller, it’s important to understand your agent’s role in bringing buyers in. Real estate professionals have an assortment of tools at their disposal, such as social media followers, agency resources, and the MLS to ensure your housz is viewed by the most buyers. According to Only licensed real estate agents can list houszes on the MLS, which is a one-stop online shop of sorts for getting a housz seen by thousands of agents and housz buyers. . . . This is certainly one of many good reasons why the majority of housz sellers decide to employ the services of a listing agent rather than going it alone.” Without access to these tools, your buyer pool is limited. And you want more buyers to view your housz since buyer competition can drive your final sales price higher. 3. They Understand the Fine Print Today, more disclosures and regulations are mandatory when selling a housz. That means the number of legal documents you’ll need to juggle is growing. That’s why Investopedia says: One of the biggest risks of FSBO is not having the experience or expertise to navigate all of the legal and regulatory requirements that come with selling a housz. A real estate professional knows exactly what needs to happen, what all the paperwork means, and how to work through it efficiently. They’ll help you review the documents and avoid any costly missteps that could occur if you try to handle them on your own. 4. They’re Trained Negotiators If you sell without a professional, you’ll also be solely responsible for all the negotiations. That means you’ll have to coordinate with:

  • The buyer, who wants the best deal possible

  • The buyer’s agent, who will use their expertise to advocate for the buyer

  • The inspection company, which works for the buyer and will almost always find concerns with the housz.

  • The appraiser, who assesses the property’s value to protect the lender

Instead of going toe-to-toe with all these parties alone, lean on an expert. They’ll know what levers to pull, how to address everyone’s concerns, and when you may want to get a second opinion. 5. They Know How To Set the Right Price for Your Housz If you sell your housz on your own, you may over or undershoot your asking price. That could mean you’ll leave money on the table because you priced it too low or your house will sit on the market because you priced it too high. Pricing a housz requires expertise. Investopedia explains it like this: . . . There is no easy or universal way to determine market value for real estate. Real estate professionals know the ins and outs of how to price your housz accurately and competitively. To do so, they compare your housz to recently sold houszes in your area and factor in the current condition of your housz. These factors are key to making sure it’s priced to move quickly while still getting you the highest possible final sale price. Bottom Line There's a lot that goes into selling your housz. Instead of tackling it alone, let’s connect so you have an expert on your side (anywhere in the U.S.) throughout the entire process.

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