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Surprising Shift Favors Houszowners: Buyers Now Prefer Existing Houszes




In April, the National Association of Home Builders (NAHB) posted an article, Home Buyers’ Preferences Shift Towards New Construction, which reported: “60% of people who were looking to buy a housz in 2020 said they'd prefer new construction to an existing housz.

However, it seems buyers are now shifting their preferences back to existing houszes. The latest Consumer Confidence Survey reveals the percentage of Americans planning to buy a housz in the next six months is virtually the same as it was back in March. However, the percentage that plan to buy a newly constructed housz is lower for that same period. NAHB confirms this sentiment in their latest Housing Trends Report. The organization explains that existing houszes are now the top preference among today’s buyers. Here’s a breakdown of those findings:



Why the shift? There are several reasons why buyer preference is shifting. Here are two that impact purchasers looking to move in now:

  • The process may move faster. Builders may not be able to guarantee when the housz will be complete and ready for move-in due to supply chain challenges with materials like lumber and appliances. If you buy an existing housz, not only is it ready, it also likely has a refrigerator, range, and other necessary housz appliances already.

  • There are no unexpected costs during the buying process. With the price of land, labor, and lumber being so volatile, many builders are including an escalation clause in the price negotiation to cover rising expenses. With an existing housz, the final price you will pay is negotiated upfront.

Bottom Line If you’re a houszowner looking to sell, your housz is more attractive to a greater number of buyers as compared to earlier in the year. This might be the time for us to connect to discuss the possibility.

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