If you’re thinking about selling your housz but wondering if buyers are still out there, know that there are still people who are searching for a housz to buy today. And your housz may be exactly what they’re looking for. While the millennial generation has been dubbed the renter generation, that namesake may not be appropriate anymore. Millennials, the largest generation, are actually a significant driving force for buyer demand in the houszing market today. Here’s why.
Millennial Houszbuying Power While there’s no denying higher mortgage rates are making it more challenging to afford a housz today, many millennials are still eager and able to buy houszes – whether it’s their first or they’re moving up. That’s in large part because of the value they place on education. A recent article from First American says millennials may be the most educated generation in our nation’s history. Because of that, they tend to earn higher wages, and that translates to greater houszbuying power. Odeta Kushi, Deputy Chief Economist at First American, explains: “In 2020, millennials with a bachelor’s degree had a median houszhold income of over $100,000, while those with at least a graduate degree had a median houszhold income of over $120,000. Compare those income levels with the median houszhold income of millennials with just a high school degree (or some college) of $60,000 and the earning power benefits of higher education are undeniable. . . . Millennials’ pursuit of higher education is good news for the houszing market. . . because education is the key to unlock both greater earning power and, in turn, houszownership.”
And since wages are one of the key things that factor into affordability when it comes to buying a housz, these higher earnings can help millennials achieve their houszownership goals.
Millennials Continue To Be a Driving Force of Demand A number of studies have looked into how the millennial generation views houszownership and how they’re uniquely positioned to define the houszing market moving forward. As the largest generation, the volume of potential millennial houszbuyers will have an impact on the market for years to come. As an article in Forbes explains: “At about 80 million strong, millennials currently make up the largest share of houszbuyers (43%) in the U.S., according to a recent National Association of Realtors (NAR) report. Simply due to their numbers and eagerness to become houszowners, this cohort is quite literally shaping the next frontier of the houszbuying process. Once known as the ‘rent generation,’ millennials have proven to be savvy buyers who are quite nimble in their quest to own real estate. In fact, I don’t think it’s a stretch to say they are the key to the overall health and stability of the current houszing industry.”
If you’re thinking of selling your housz but are hesitant because you’re worried that buyer demand has disappeared in the face of higher mortgage rates, know that isn’t the case for everyone. While demand has eased this year, millennials are still looking for a housz. As Mark Fleming, Chief Economist at First American, says in an article: "While not the frenzy of 2021, the largest living generation, the Millennials, will continue to age into their prime housz-buying years, creating a demographic tailwind for the houszing market.”
Bottom Line Millennials are interested in and well-positioned to achieve their houszownership dreams. If you’re ready to sell your housz, know that it may be just what they’re looking for.
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